We’re deluged by data but is it of use to us?

In this past 18 months most people have become data nerds, looking at dashboards of figures showing infection, hospitalisation, hope, recovery, vaccination, death, ups and downs. Other people have decided it’s a conspiracy, and that numbers are being used to manipulate us, and to take away our freedoms.

Regardless – we’ve all become closer to numbers as a story, trying to make sense of what is going and what to expect is around the corner.

The latest episode of After Corona? from The Possibility Club podcast explores our new relationship with statistics.

After Corona?

Our special guest – Tim Harford OBE – has probably done more to demystify and simplify the world of stats and data than almost anyone else in the UK media.

We spoke to Tim about why statistics are coming into their own in the data age, but also why most people still struggle to really understand whether what they read is at all reliable.

About Tim Harford

Tim Harford OBE is the Financial Times’ ‘Undercover Economist’, and amongst many other programmes has been the presenter of ‘More Or Less’ on BBC Radio 4 for nearly 14 years. Tim is a Visiting Fellow at Nuffield College, Oxford and an honorary Fellow of the Royal Statistical Society and has won awards for his economic journalism and ability to make the complex accessible.

Tim’s acclaimed books and podcasts include ’50 Things That Made The Modern Economy’; ‘How To Make The World Add Up: Ten Rules For Thinking Differently About Numbers’; and the optimistic and brilliant audio series we all have needed in these past few months, ‘How To Vaccinate The World’.

Data in the spotlight

Upcoming event – Data & Insights

As part of a new series of LinkedIn Live events on business planning, join Richard Freeman, CEO of always possible and Bonamy Waddell, Data Storyteller and Founder of Bon Insight, for a quick-fire thirty minute LinkedIn live session on how to use data and insights to develop your business.

Read more and RSVP via LinkedIn

LinkedIn Live data and insight with Bonamy Waddell


always possible was commissioned by The University of Brighton to design and deliver an 18 month programme of 30+ events for its £1.3m ERDF funded DRIVA arts DRIVA project. This research and practical innovation project helped businesses and creatives to create value, develop collaborations and design new products using big data.

Our face-to-face and online events featured 48 amazing speakers from a range of disciplines, all with unique insights about the value of data for business, wearable tech, XR, market research and gamification (to name but a few).

Read our case study

Different perspectives on data


Our webinar on data, disease and innovation, held in June 2020, explored the value of data in a crisis. Featuring Antonia Forster (Ultraleap) and Dr Sam Knowles (Insight Agents)

 (96 minute watch)


Our webinar on gamification and personalisation with data explored how game design and concepts, and binary data, can be turned into a resource to accelerate behaviour change, engagement and motivation at scale. Featuring Pete Jenkins (Gamification+)

 (94 minute watch)


How can organisations better use the data they generate to lobby and influence for change? Dr Peter Bleackley (Playful Technology), Bonamy Waddell (Bon Insight) and Dr Haider Raza (University of Essex), joined Richard Freeman (always possible) for a roundtable discussion.

 (75 minute watch)

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