Case Study: Strategy & Impact

Into Games – added value in the creative sector



Into Games is a pioneering company in the UK video games and immersive technology sectors.

They are backed by UKIE, Innovate UK and 100s of independent games studios to diversify and widen recruitment in the industry.


into games logo


The team needed to measure and communicate the impact of their prototype projects for young people, which had investment from the UK government.

The method

An Impact Strategy Day.

Leading to an Impact & Change plan, live impact study, creation of data collection tools and a commercialisation strategy.

always possible provided critical friendship for six months


Further funding and national visibility.

Following our support, Into Games went on to host the Career Stage at EGX, one of the UK’s biggest games industry conferences, in partnership with trade body UKIE.

We are always absolutely chuffed to be working with always possible.

They give us the support to be able to work on all sorts of fantastic projects; especially because we are a small team.

Thank you!

Declan Cassidy

CEO, Into Games