Case Study: Strategy & Impact
Original Theatre – added value in the arts sector
Context
Original Theatre Company is one of the UK’s most successful and prolific touring arts and companies, as well as a digital theatre platform, founded in 2004.
Their multi award-winning shows have been watched by over 3m people in over 100 venues.
Challenge
The method
An Impact Strategy Day.
Critical Friendship.
The always possible team designed the #StoriesEverywhere campaign, securing over £125k in investment and aligning creative with commercial strategy.
We co-wrote the ‘Vision For UK Touring Theatre’ manfesto
Outcomes
Further funding and national visibility.
They became recognised by Arts Council England for the first time – and with new writing being selected for showcases in New York.
Their unique connection with regional audiences was better demonstrated.
always possible has been working with Original for over a year and half.
The cumulative result of the different pieces of strategic work has put the company on a much firmer footing – both strategically and financially.
The relationship has saved us time and helped us to think differently.
