Case Study: Strategy & Impact

Royal Opera House – added value in the arts sector



The Royal Opera House, in London’s Covent Garden, is one of the world’s most prestigious cultural institutions, founded in 1732.

Their apprenticeship programme gives participants the chance to learn with some of the most accomplished and recognised practitioners in the UK theatre industry.


Royal Opera House logo


A traditional brand can be challenging for recruitment campaigns that need to attract diverse pools of young people.

Royal Opera House wanted to explore how they could lead a new phase of social mobility through training and work experience.

The method

An Impact Strategy Day.

The always possible team worked with the apprenticeship & work experience leads to create a new engagement plan.

We interrogated impact, leadership and positioning – looking at how data could be used to measure success.


Progress in project design and allocation of internal resources.

Development of new apprenticeship and work experience strategy.

New thinking about communications and positioning.

Thank you for the strategy workshop!

I am now sitting with the Miro Board you created opened-up on my laptop and a huge piece of paper.

This will help me stop having to spin all the plates at once.

Sarah Waterman

Head of Apprenticeships, Royal Opera House