Case Study: Essex 2020
Essex 2020 is the UK’s biggest celebration of science, technology, engineering, arts and mathematics (STEAM). A 12-month+ programme of STEAM-related events to take place across the county, inspired by the prestigious British Science Festival which comes to Essex in 2020 for the first time in its 189-year history.
always possible were commissioned to lead the programme, developing ideas and collaborations between Essex business and industry; schools, universities and colleges; arts, heritage and grassroots organisations to join in telling the story of Essex STEAM.
Through exhibitions, festivals, performances, workshops, conferences, trails and more we are shining a light on this misunderstood county’s enterprising past and inspire the artists, scientists and engineers of the future.
Over 1,000 community events were published at the start of the year, covering every district of Essex, Southend and Thurrock – enabling collaborations and possibilities that were not otherwise likely. A bespoke £20k website portal has meant that over 180 organisations have been able to directly submit expressions of interest, access fundraising and marketing guidance and request support to find partners, space or resources.
Flagship events, such as the Essex Book Festival, have used Essex 2020 as a stimulus to tackle major, sticky issues, such as the climate crisis and digital transformation, with new audiences.
The Covid-19 outbreak meant a complete redesign and restructure of the programme, but we worked with Essex 2020 stakeholders to reposition the offer as something focused on health and community, as well as the broader STEAM agenda.
From May 2020, the programme took a closer look at what we are learning about technology as an enabler, culture as a life-line, virology, sanitation, rapid engineering (car manufacturers suddenly making ventilators) and how communities in Essex can be more connected to the environment and life sciences around them.
- Stakeholder management
- Web procurement and management
- Curation and thematics design
- Marketing and communications
- Data collection
- Community engagement
- Over 1,000 events identified ✓
- 200 organisations ✓
- Six geographical Hubs ✓
- Wide range of audiences ✓
- New partnerships and collaborations ✓
- Investment in grassroots participation ✓
- £200k raised for commissioning and communications
- New £20k digital web educational resource
Video commission from Aura Films
Richard Freeman interview on BBC Radio Essex - April 2020