Charting Impact: A Practical Guide to Changemaking

Charting organisational impact is a strategic endeavour that propels both short-term wins and long-term vision. It starts with definition, where impact isn’t just a buzzword but a tailored blueprint reflecting your mission in the community, environment, or sector.

Defining your impact: Embarking on this journey, leadership teams must first crystallise what impact means to them. It’s about peering into the core of their values and asking, “What do we change through what we do?”

Measuring what matters: With a definition in hand, the next step is measurement—choosing metrics that mirror the defined goals. This is where support is crucial; with a range of tools and expert advice available, organisations don’t have to navigate these waters alone.

Collecting data with precision: Data collection is the spine of impact measurement. Utilising a range of tools, from online questionnaires to in-depth interviews, it’s about capturing data that properly reflects the touch-points your work has.

Analysing for insight: Data then transforms into insights through rigorous analysis. It’s not just numbers; it’s the decisions they inform.

Reporting with clarity: Communicating impact is an art. Reports should not only be rich with data but also resonate with stakeholders because they are honest, interactive and easy to read.

Sharing the narrative: The UK market thrives on transparency and storytelling. Sharing your impact broadens your influence and beckons like-minded partners and customers.

Reflecting for growth: Impact measurement is cyclical, not linear. It is never finished. Reflecting on outcomes fuels continuous improvement and innovation.


always possible is an innovative, human, expert team to support your impact journey.

Short-term benefits of this approach include enhanced reputation, increased stakeholder trust, and a competitive edge. Long-term, it’s about sustainability, drawing a line in the sand that says, “We’re here for good.” As organisations navigate this path, they become more than just what they sell; they emerge as architects of a future where business success and social progress are inextricably linked.