EVENT: Data-driven Innovation

How to play games and drive behaviours with data.

The first wave of WIDE ANGLE events for the DRIVA arts DRIVA programme can now be booked.


Data-driven Innovation

More global data is created in 2 hours in 2019, than in the 5,000 years prior to 2013.

So, now we’ve got it – what do we do with it?

The DRIVA arts DRIVA project is unlocking sets of unique, real-time big data and helping tech innovators to build from it and arts practitioners to create experiences from it.

In this free event, entrepreneur and international gamification expert Pete Jenkins will help you explore the way we can play with data, and the way that smart uses of data can drive behaviour, learning and innovation. Pete works with corporations and governments all over the world to think deeply about how game design and concepts, turning binary data into a resource, can increase engagement and motivation at scale.

Also hear from University of Brighton experts and other project partners about how DRIVA arts DRIVA can help you open up unprecedented opportunities.


15th April 2019  // 3pm – 5pm






Pete Jenkins – CEO, Gamification+ / Chair, Gamification Europe

Pete Jenkins is an international speaker, adviser and trainer in gamification, taking the number one spot on the “Gamification Gurus Power 100” in February 2016.

Pete founded his company Gamification+ in 2000, and has since advised and trained companies of all sizes, both in the UK and internationally, on the use of gamification. Gamification+ won the Board of Trade Award from the Department of International Trade in January 2019.

Pete is in his 11th year as Entrepreneur in Residence at the University of Brighton and is a guest lecturer on gamification at King’s College London and ESCP Europe. He is Chair of Gamification Europe, an annual conference for gamification practitioners as well as being Practice Director (Gamification) at Intelestream Inc. a Chicago based Customer Relationship Management (CRM) product development and consulting firm which recently launched Splash, a gamified onboarding and goal setting app for SugarCRM.



What is DRIVA arts DRIVA?

DRIVA (Digital Research & Innovation Value Accelerator) is a £1.3m University of Brighton research project funded by the European Structural Investment Fund and Arts Council England that aims to provide technology SMEs, creative arts practitioners and cultural organisations unprecedented access to Gatwick Airport’s big data.

We believe that the super-fusion of data-driven innovation and creative practice with access to artistic and scientific expertise can drive economic productivity, community impact and place-making in our region.

By unlocking the commercial, creative, social and/ or critical, value of data of from Gatwick Airport, and generating insights into the 50 million people who depart and arrive on our doorstep each year, we can accelerate the development of an untold range of new data-driven products, services, artworks and experiences.

Over the next two years, we’ll be providing free, intensive support, access to facilities, resources and expertise alongside cash awards to bring together hundreds of creative and technology organisations and practitioners to make the most of data as both material and currency.



Who is running these events?

These events are designed and developed by projects and place-making consultancy always possible in partnership with the University of Brighton and a range of expert cutting-edge data-driven practitioners from the worlds of business, tech, the arts and academic research.




always possible

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