Case Study: Economic Development

Digital Futures West Sussex

 

Context

As a county West Sussex has a highly mobile, if somewhat ageing population. Many highly skilled and qualified residents do not actively work in the county choosing instead to build careers elsewhere.

All of their skills, knowledge and experience is being utilised in other areas making it hard for businesses to recruit or to see the investment benefits of West Sussex when considering growth, starting up or relocating.

Digital Futures West Sussex logo.

As part of the region’s economic development plans, West Sussex County Council, with full support from district and borough partners, aim to raise awareness of the breadth of digital and technological advances in the county and the subsequent opportunities this creates for workers with advanced digital skills.

Through clear messaging and narrative around this focus area, the council want to garner interest and support in advanced digital skills and career development from the business community and showcase the opportunities for competitive salaries, flexibility and development and training available locally, to the wider community.

Challenge

 

To change the narrative around advanced digital skills development and careers progression in West Sussex and make it attractive for people to build tech careers in West Sussex. 

Objectives:

  • To support SME businesses with the digital skills gaps
  • To increase the number of residents in West Sussex pursuing a digital career
  • To increase aspiration around advanced digital careers

Intervention

  • Theory of Change
  • Development of a brand and identity
  • Shared communications for clear and targeted messaging
  • Building a database of contacts and engagement
  • Stakeholder mapping
  • Designing a geographically diverse programme of activity
  • Engagement of sectors where advanced digital skills are required

Outcome

  • Appointment of 3 brand ambassadors
  • Logo development and the building of a dedicated website
  • Communications pack with suite of assets and suggested messaging
  • Newsletter campaign
  • 3 bespoke animated videos
  • 6 in-person Roadshows with guest speakers and exhibitors
  • 11 drop-in Info Hubs in accessible community settings
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