What Is Data? // 18th July

Unpicking whether we understand what data is, does and can do


Thursday 18th July / 3-5pm

Freedom Works / Chatsworth Road / Worthing

Data powers everything we do, how we work, what we’re sold, how we’re treated, where we go, what we learn and how decisions are being made about the future. But what actually is it? And what isn’t it?


The DRIVA arts DRIVA project is unlocking sets of unique, real-time big data and helping tech innovators to build from it and arts practitioners to create experiences from it.

In this free event, expert panelists will talk about what data means to them, how they use it and what the implications are. From corporate global monitoring, to performing arts to the design of public services and more – what is the difference between data and insight, and who should we trust with it?



Genevieve Smith Nunes – Founder, DataDrivenDance and Ready Salted Code

Genevieve Smith-Nunes is a lecturer at the University of Roehampton in the faculties of Education and Media, Culture & Language. Her research combines performing arts, visual arts and computing education.

Genevieve’s current project is ‘DataDrivenDance’ using biometric sensors, including EEG data, for feedback and controlling physical computing. In a recent three-part ballet, the performance choreography derives its movements and concepts from computer science theory. The programme includes data visualisation, images influenced and triggered by data from the dancers, wearable technology and choreography.


Dale S Roberts – Vice President (Professional Services), Clarabridge / author / commentator

As a professional services leader for Clarabridge in Europe, Dale advises some of the world’s largest companies on optimising the customer experience using social and digital insights. Prior to this he was part of the founding circle of Artesian Solutions, an innovator in social CRM and a Director of Services for business intelligence giant Cognos.

His first book, Decision Sourcing, is an inspiring commentary on the impact of social on corporate decision making. His latest, World of Workcraft, is a timely piece on engagement, motivation and digital humanism in the workplace.

Dale was voted one of the top thought leaders in big data and analytics by Analytics Week and is a contributor to business and technology publications including Wired and ClickZ and a Fellow of the Royal Society of Arts.

Clarabridge is an American software company founded in 2006 in Reston, Virginia, United States. Clarabridge offers software as a service products for sentiment analysis and text analytics to automatically collect, categorise and report on structured data and unstructured data.


Additional speakers to be announced shortly.

To receive full booking information, please register your details via the link below.




What is DRIVA arts DRIVA?

DRIVA (Digital Research & Innovation Value Accelerator) is a £1.3m University of Brighton research project funded by the European Structural Investment Fund and Arts Council England that aims to provide technology SMEs, creative arts practitioners and cultural organisations unprecedented access to Gatwick Airport’s big data.

We believe that the super-fusion of data-driven innovation and creative practice with access to artistic and scientific expertise can drive economic productivity, community impact and place-making in our region.

By unlocking the commercial, creative, social and/ or critical, value of data of from Gatwick Airport, and generating insights into the 50 million people who depart and arrive on our doorstep each year, we can accelerate the development of an untold range of new data-driven products, services, artworks and experiences.

Over the next two years, we’ll be providing free, intensive support, access to facilities, resources and expertise alongside cash awards to bring together hundreds of creative and technology organisations and practitioners to make the most of data as both material and currency.


Find out more, and explore, at www.drivaartsdriva.com



Who is running these events?

These events are designed and developed by projects and place-making consultancy always possible in partnership with the University of Brighton and a range of expert cutting-edge data-driven practitioners from the worlds of business, tech, the arts and academic research.





always possible

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