DRIVA: People | Places | Personalisation

// 23rd & 24th March 2020

A gathering of the most ambitious and forward-thinking businesses in Sussex.

Two practical days about the relationship between data, people, places and personalisation.


When is it?

23rd & 24th March 2020
9.30am – 4pm

Where is it?

Pavilion Theatre, Worthing Pier
West Sussex

Who is it for?

This is for growing businesses who will make the most of the access to ideas, learning and practical tips.

Places are limited, so we’ll want to know how you’ll use this to power your potential thinking, innovation and collaboration.

Businesses working in leisure, tourism, culture, data, smart cities, hospitality and the visitor economy will find the learning and collaboration the most useful.


What will business leaders and entrepreneurs get from it?

Using data better: practical tips on using your data in new and innovative ways  – from commercial benefit to building customer experience/service development, efficiency and creativity

Collaboration and networking: thinking like a system, but acting like entrepreneurs  – joining up across the experience economy

Learning to use big data: understanding how real-time data from Gatwick airport is opening up possibilities for innovation


What is the cost of attending?

But places are very limited and priority is given to Sussex-based companies, social enterprises and charities with 3+ staff.
Booking is free via Eventbrite at the link below.



What is DRIVA arts DRIVA?

This extraordinary summit is part of DRIVA arts DRIVA, a £1.3m University of Brighton research project funded by the European Structural Investment Fund and Arts Council England that aims to provide technology SMEs, creative arts practitioners and cultural organisations supported and authorised access to Gatwick Airport’s big data.

You can find out more, and join the project for free, at www.drivaartsdriva.com


The Line-up

workshops, talks, demonstrations, panel discussions


PETE JENKINSCEO, Gamification+
The psychology of experience: gamification & personalisation with data

Pete Jenkins is an international authority on gamification, a lifelong gamer, successful entrepreneur and a lecturer.

As CEO of Gamification+ Ltd he mentors and trains companies world-wide on the use of gamification to solve business challenges. Gamification+ won the Board of Trade Award from the UK’s Department of International Trade in January 2019. Pete is Chair of Gamification Europe, the annual conference for Gamification practitioners.

JILLIAN KOWALCHUK – Founder, Safe & The City
Artificial Intelligence for better, safer, smarter experiences

Jillian Kowalchuk is an award-winning entrepreneur, professional speaker and is the Founder & CEO of Safe & The City, the AI street-smarts app to safely navigate while making your experience count. She sits on the Commonwealth Businesswomen Executive Team and was awarded Most Inspiring Role Model by the 53 Commonwealth Governments.

Jillian sits on the Department for International Trade’s Global Entrepreneurial Programme Female Founders Advisory Board to help attract international female talent to the UK.  Jillian is a founding member of FemTechTalks, which seeks to find practical methods women can overcome structural and internal barriers in tech.

CANDICE & SIMON BULLMOREFounders, Mission Drive
Datopolis: the open data board game

Mission Drive is a specialist data literacy and digital marketing consultancy. Founders Candice and Simon want you to play a board game with them.

Datopolis is a tactile and engaging game that brings a new world to life by simulating how you build things with data – services, websites, devices, apps, research – using closed, shared and open data. Developed by the Open Data Institute hundreds of people across the world have played Datopolis to improve their data literacy.

JEREMY TAYLORMD, The Company Connector
Gatwick Airport to co-working hubs; vineyards to art galleries – can data help us to collaborate?

Since stepping down as Chief Executive of Gatwick Diamond Business in 2018, Jeremy Taylor has been Managing Director of The Company Connector, bringing business, education and government bodies together to develop commercial relationships as customer, supplier or collaborative partner.

He is an expert on what drives the Sussex economy, and why better collaboration is needed to build international trade, public sector regeneration and innovative place-based thinking.

ANDY MELDERFounder, Southend Tech
From weather to traffic lights: playing with smart city data

Southend Tech collaborates across sectors running Raspberry Jams, hackathons, coding, makerspace and Smart City events in Southend and Essex. Southend is one of the UK’s first trial ‘Gigabit Towns’ and has a number of business and technology collaborative initiatives under the ‘Tech City On Sea’ brand. Andy runs over 30 events per year, using the Raspberry Pi computer, BBC MicroBit, cloud computing, artificial intelligence, IoT, robotics, and lots of other tech and electronic tools to make digital problem-solving and data insight accessible to a wide range of audiences.


  • Morgan McCarthy – Head of Data & Analytics, Southern Water
  • Pamela Kent – Head of Marketing & Development, Worthing Theatres & Museum
  • Dale Roberts – Digital Business Advisor & Mediator, Jam Jam 



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