Genuine Innovation

How can creativity solve more of your challenges?

We are unapologetic champions for creativity.

Everywhere and anywhere.


The left-brain, right-brain headache

It is a myth that you are either creative OR technical. Labels and lazy thinking have held a lot of good ideas back.

The creative process is about story-telling, problem-solving, communicating and looking at things sideways. When intertwined with technical methodology, everything is always possible.

Get it right and it is the rocket fuel for any business, charity or public service.


Genuine Innovation

We like alchemy

The always possible team have been working to enable creative thinking in organisations of all sizes, with tools and techniques for unlocking innovation.

We take pride in our work to power-up the creative and cultural industries, but also in how we take the creative process into sectors like construction, hospitality, engineering and finance.

Example questions we have helped clients to answer:

  • How can young people access work experience in a lockdown?
  • Can podcasts help researchers connect their work on age, health and wellbeing to wider audiences?
  • What type of events help showcase extraordinary cross-sector innovation in science and the arts?

Working with creators, makers and digital wizards – we understand what fuels the creative and digital economies, but also how to develop a bit of risk, and a bit of invention, in the less obvious places.



University of Sussex
South East Creatives
Wilderness Festival
Essex 2020
Brighton Dome

How we enable innovation

Our new strategic partnership with Alirity
Our new strategic partnership with Alirity

Our partnership with Alirity will help ambitious teams to develop commercial resilience and technological innovation whilst also being powerhouses for transformational social value.