Richard Freeman reflects on 5 years of building business.

20th April 2021 9:15am – 12:15pm

They say it takes five years to prove your business is viable, ten years to prove that it’s valuable.

always possible CEO Richard Freeman has just passed the five-year mark, and he has lots of lessons to share about risk, decision-making, strategy and luck. Starting out with £100, no savings, no security and two young children in 2015, Richard’s business – always possible – is set to turn over £500k next year and employ its seventh staff member.

In this special session, you can find out Richard’s five lessons about what has worked, what hasn’t and some helpful ideas on building your own dream.

This session is for anyone in the first few years of business, living the rollercoaster of entrepreneurship, and who would benefit from sense-checking the reality of life in the fast-lane.

This session will be a personal reflection from Richard, pulling together his own experiences and lessons and learning from the hundreds of small business leaders that Richard has supported.

Richard’s five lessons on building a business the hard way, will focus on:

  1. Big thinking
  2. Hard listening
  3. Clear planning
  4. Winging it with style
  5. Radical collaborating

With very practical tips on building influence, strategy vs operations and making good decisions.

Richard’s workshops are famed for their informality and humour, whilst setting-out clear, pragmatic and relevant codes for modern business thinking.


Catch the Wave is a business support programme for anyone in the city of Brighton & Hove who wants to launch and grow a business. It includes affordable workshops, useful resources and expert mentoring sessions.

Designed and delivered by Brighton Chamber, Catch the Wave includes practical, interactive sessions and runs from November 2020 to July 2021.

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