Free help to start your own creative business – meet the experts

GLIDE Creative Entrepreneurs Bootcamp You may have heard us shouting from the rooftops about GLIDE Bootcamp. It’s a (frankly) fantastic week of free, online specialist workshops that gives participants a solid grounding in the fundamentals of starting a creative enterprise.  It is run by creatives for creatives. Read on to learn about your workshop leaders. LUCY PAINE Lucy Paine depicted as a hand drawn character standing next to a black rabbitLucy is a business support, marketing and organisational development specialist. Lucy has a proven record of supporting SME growth in a range of sectors: from a start-up in Silicon Valley; a multibillion-dollar multinational; to helping growing companies at Sussex Innovation Centre and Bath’s Inspire Elite. Lucy was Catalyst Programme Manager at the Sussex Innovation Centre for five years, and holds a degree from the University of Roehampton. Lucy is running 4 GLIDE workshops: Pitch It Right / Price with Confidence / Tools for the Job / Your Perfect Customer.
“This has been amazing!!! I can’t wait to come back tomorrow and learn more.”
Watch Lucy speak about Products and Projects during a recent LinkedIn Live session. MEG FENN Meg Fenn standing in front of an elephant statueMeg is a design and creative communications professional with expertise and hands-on experience in web and graphic design, marketing and SEO strategy and implementation. She has over 19 years’ experience in the creative industries with 12 as a company director. Meg has a background in further and adult education teaching, as well as delivering design and marketing training, workshops, consultancy and presentations. GLIDE workshop: Standing Out in a Crowd
“This has been such an interesting and valuable session. Thank you for sharing such golden content.”
Watch Meg speak about Branding & Marketing in our Insights video.   JODY RAYNSFORD Jody Raynsford speaking at a conference Jody Raynsford is a direct response copywriter and marketing consultant. Jody’s written sales letters which have generated six figure revenues for his clients. Like any copywriter worth their salt, he’s studied the best from John Carlton, Gary Halbert, Dan Kennedy, Joe Sugarman, Eugene Schwartz and David Ogilvy, as well as the email masters, Ben Settle and Andre Chaperon. Before he was a copywriter and marketer, Jody was a health and fitness journalist. He’s written and appeared in publications such as the Telegraph, Independent, Men’s Running and Running Fitness, among many others. GLIDE workshop: Developing Online Audiences
Absolutely loved both Meg and Jody’s sessions, SO many take-outs it’s hard to just choose one.
Listen to Jody speak about copywriting during a Brandlective Communications interview. EMMA MILLS-SHEFFIELD Emma Mills-SheffieldEmma has spent 15 years in industry leading projects, process improvements, training delivery and coaching. She has experience across the private and public sector, FTSE100 and Fortune500 companies as well as SMEs. Now as a consultant and coach, she takes big business experience and tailors it to small businesses. In developing leaders and business owners, Emma works on productivity, efficiency and resilience. Emma is also one of 2020’s f:Entrepreneurs, and the Chair of a mental health charity. GLIDE workshop: Fine-tune Your Business Plan
Emma was really great at communicating a straight-forward way to approach business planning
Watch Emma speak about Business Planning in our Insights video.   BONAMY WADDELL Bonamy WaddellBonamy is an expert in data and marketing. She spent 20 years working for international organisations including BMG Music Publishing, L’Oréal and global PR agency Hill+Knowlton Strategies, where she was Senior Vice President, Global Business Development. Since 2017, Bonamy has worked as an independent research, data and insights consultant, supporting clients who want to understand their data better. Recent clients include WISE, British Pharmacological Society, Greater Brighton MET College, Brighton Chamber and PTSD Resolution. GLIDE workshop: Confidence with Data
This has made me feel SO much better about the journey
Watch Bonamy speak about Data & Insight in our Insights video.   RICHARD FREEMAN Richard FreemanRichard is CEO of always possible, and a specialist in organisational strategy, work-based learning, partnership building and systems leadership. His experience spans the voluntary sector, further education, local government and private enterprise, and he is an adviser to economic development networks across the UK. Richard has been involved in economic and workforce resilience, the creative industries and vocational training and skills development for over 20 years. He is a Fellow of the RSA and the Chartered Management Institute, and an Associate at the Education & Training Foundation GLIDE workshop: Developing Online Audiences
I found Richard particularly knowledgeable but also down to earth
Listen to Richard speak about post-pandemic business growth for the Informing Choices Mini-Pod.   GLIDE creative Entrepreneurs bootcamp quote "I've learnt so much in a short space of time from a variety of inspirational experts"Read more about the workshops below. This incredible opportunity is FREE. Register to secure your place and do feel free to share with your networks.  The Creative Entrepreneurs Bootcamp is delivered by always possible as part of the GLIDE project, on behalf of Buckinghamshire New University and is part funded by the European Regional Development Fund (ERDF) 2014-2020 Programme.

The Workshops

Mon 6th December
  • 10:00-12:30 Pitch It Right – A workshop to help with communicating what your business offers and what problems you are solving for customers.
  • 16:30-19:00 Price with Confidence – Good pricing means being competitive while making the profit you need. This workshop will help you make sense of pricing structures.
Tues 7th December
  • 10:00-12:30 Standing Out in a Crowd – This workshop will cover key elements of brand identity, creating and communicating your value proposition, and how to effectively communicate your brand story to your audience.
  • 16:30-19:00 Developing Online Audiences – Hear from Jody Raynsford, an acclaimed copywriter who knows how to create simple and compelling messages online.
Wed 8th December
  • 10:00-12:30 Tools for the Job – This workshop shows you how to identify the equipment, technology and expertise you need to drive your business forwards.
  • 16:30-19:00 Fine-tune Your Business Plan – This workshop aims to help potential business owners focus on some of the most impactful elements of their business plan.
Thurs 9th December
  • 10:00-12:30 Confidence with Data – This session has been designed to give you the confidence to know what data you have and know if / how and when you might use it.
  • 16:30-19:00 Your Perfect Customer – This workshop helps you look at who is, and isn’t, buying from you and why.
Fri 10th December 9:00-13:00
  • Introduction to the day. Recap and Q&A from the day before.
  • The first three years: what to expect when growing your business – When you’re establishing your business, you rarely have time to take a step back, review your progress and think about where you’re heading. This workshop looks at the first three years of running a creative business, with guidance, tips and exploration of the risks/opportunities.
PLUS… social media surgeries throughout the week with Letitia McConalogue to focus on any social media woes! Book in for a 30 minute session dedicated to auditing your current social media channels and strategies, including:
  • tips on optimising your profiles, scheduling, content types and content creation
  • exploring engagement, strategy, consistency and time management (batching)
  • choosing your platforms and reading/understanding your insights
  • myth-busting and troubleshooting
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