Creative business support in Merton

always possible lead a new project to support the creative and cultural sector in the London borough of Merton



always possible has been commissioned by the London borough of Merton and Merton Cultural Advisory Group to help find effective, innovative and sustainable ways to support and grow the local creative and cultural sector. Over the next six months, we will be working closely with individuals and organisations across the borough to connect ideas and to develop an action plan.

Why Merton? Why now?

The creative industries in Merton have lots to be confident about. Recent investment from the Mayor of London and the diverse growth in commercial creative businesses and cultural producers demonstrate new opportunities are emerging. A bid to be London borough of Culture may not have beaten bigger rivals, but the process highlighted the strength of the sector, but also the need to foster more collaboration and professional communities.

London borough of Merton


National data forecasts that between 2017 and 2027 Merton’s creative, cultural and digital sector will have:

Nearly 18.4% new jobs on top of the current base of 3,640 (2018), which is already 30% above national average for an area of the size.

An average salary of £47,093, 24% higher than the national average for this sector.

The strength of demand for growth seems to be in programmers and software specialists; arts officers and producers; publishing staff; designers and broader creative business services, with substantial growth in the number of job vacancies in these areas in the past 12 months.

But we know it might not always feel so rosy…

Beneath the numbers are real people running real organisations – with ups and downs in a turbulent economy with changing consumer/audience behaviours and rapid digital transformation.

Merton has no one-size-fits-all need, and a set of networking events and business support sessions will support entrepreneurs and makers to grow businesses – with a particular focus on the east of the borough.

We will work with local ambassadors and diverse creative business experts to focus on what is most useful. Participation from creatives, entrepreneurs, makers will inform future planning to support long term support.


We are committed to help:

–  Working collaboratively to identify obstacles to growth

–  Designing what new commercial opportunities for local creative businesses can look like

–  Rethinking Merton’s spaces and identify investment needs in capital infrastructure

–  Improving access to business, networking and training opportunities

–  Galvanising collaboration and the pooling of resources


We will support creatives to:

–  Learn and imagine with other professionals in the area

–  Get a clearer picture of the opportunities in the area and how to access them

–  Support commercial acumen and business skills

–  Drill down on the knowledge and behaviours that give local businesses the edge

–  Get all voices heard


Do you know someone who should take part?

Get information about upcoming events and training, plus opportunities to share your views about industry challenges, and ways to connect with other people in the area by emailing If you know someone else who should know about this initiative, please ask them to contact us.


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