Incisive Research
Want to make informed decisions about what’s next?
Yes! Of course you do! (Don’t you…?)
Simpler than you think
A Theory of Change process is a deceptively simple (and absolutely brilliant) way to get your whole team involved in clarifying your vision. It results in a one-page clarifying call about what change you are making for your customers, audience or service users – how and why.
We’ll unstick you
Every business or charity gets caught in a bunker from time to time, focused on the traffic jam ahead. Sometimes it’s good to check if a shortcut or a new road has opened up, or even if you’re heading in the right direction.
Confidential and in-tune

Our expert field researchers can consult with the public, your staff, your networks, to capture a detailed picture of future opportunities that might not be clear, or on your radar. With discretion and confidence, we can co-design solutions and strategy that make your heart sing.
External perspective to clear the fog
Through strategic review, feasibility studies and impact assessments – we look closely at what all the data shows us. We look at the bigger picture, and how your work could better connect with other opportunities.
Actually useful!
We make realistic recommendations about what you can do now, next and later – to build on strengths or to improve on areas for development.
Martin Ellis, RSE Group
John Varah, Same Sky
Martin Harris, Go Ahead Group
Meet the Research, Evaluation & Design team