ASSOCIATE

Key skills

- Qualitative research and insights consultancy
- Youth and education research expertise
- Facilitation, moderation and ideation workshops
- Online communities, remote testing and ethnography
- Empathetic, people-centred approaches (counselling-informed)
- Programme design for personal development and wellbeing

Experience

Wild Purpose CIC (Co-founder): Designs and delivers nature-inspired personal development and wellbeing programmes for young adults (18–35).

Savanta (Director, Youth Practice): Founded and led the agency’s Youth Practice, championing youth-centred research and mentoring young researchers.

Research consultancy career: Roles at GfK, Quadrangle, Edcoms and Verve, delivering research across charities, government, housing, finance, retail and utilities.

Specialisms: Wide-ranging qualitative approaches including interviews, remote testing, online communities, group discussions, ideation workshops and mobile ethnography.

Qualifications

- MSc in Social Research Methods
- Advanced Qualitative Practitioner Award – Market Research Society
- Level 2 Certificate in Counselling Skills

Honours and contributions

20 years’ experience helping organisations harness insights to shape communications, products and services

Recognised leader in youth research, ensuring young people’s voices influence decision-making

Integrates counselling skills with research practice to create safe, empathetic spaces for participants