ASSOCIATE

Key skills

- Brand strategy and digital marketing
- Innovation and business development
- Coaching, mentoring and SME growth support
- Strategic mapping and financial management
- Investor engagement and fundraising (angel capital, grants)
- Regenerative leadership and sustainability initiatives

Experience

Inflection Consulting (Strategic Adviser): Supports SMEs with growth planning, branding and grant funding.

Sussex Innovation (Head of Marketing & Positioning): Repositioned incubator to focus on scale-ups, significantly impacting the Brighton & Hove economy.

Heinz & Plum Baby: Delivered rebrands, innovation and business development initiatives for household food brands.

Aflatoun Child Savings International: Tested and scaled financial education for 12–18-year-olds, introducing the concept of “trickle up” savings to counter poverty cycles; initiative supported by UNICEF, Plan International, Skoll Foundation and Ashoka.

SME support: Raised angel capital for start-ups, led coaching and mentoring for growth-focused businesses across education, technology and R&D.

Qualifications

- MA in Cultural Geography and Sustainability – University of Cambridge
- Professional development in Regenerative Leadership and Regenerative Finance

Honours and contributions

- 20+ years working with C-suite teams and international projects
- Credited with coining “trickle up” to describe child-driven financial empowerment models
- Specialist in sustainable food and finance ecosystems, regenerative business and social innovation