Joanna Goodey

Joanna Goodey


Joanna joined the always possible team in 2020 and is a specialist in events, arts, festival and cultural policy and practice, strategic development for business and organisations, and collaborative learning and leadership.


For the last 17 years Joanna has built her career in the arts and cultural sector. An experienced events and cultural industries consultant, producer and educator; Joanna passionate about access to education and sustainable development of the creative, cultural and community sectors.

Joanna’s professional experience has spanned across a number of business and events industry sectors however, her main focus has been in the development and management of arts, cultural, creative industries and 3rd sector, festivals, events, projects and organisations.

Joanna also works as a lecturer, trainer, facilitator, and researcher. In her current role at London South Bank University she is Senior Lecturer and Course Director for the Events and Entertainment Management BA (Hons). Joanna also delivers on the Help To Grow programme as an expert speaker.

Joanna’s research interests range from sustainable development and practices for the cultural, creative industries and events sector, through to social justice and inclusion in education and critical pedological practice.


Joanna holds a BA Hons Fine Art and History of Art and a PGCert in Learning and Teaching in Higher Education, and is currently a Doctorial student at LSBU. Joanna is a member of the Association of Event Management Educators, The Society for Research into Higher Education and Outdoor Arts UK.

always possible client work

Some of Joanna’s client work at always possible includes:

  • Business review and strategic development with atom award-winning live music and event promoters.
  • Developing a 12 month road map for small charity, Little Green Pig.
  • Delivery of a 6 month long discovery project for Coventry Council.
  • Panel Host and facilitator for Igniter Events, part of the ABCD Cultural Recovery programme with Brighton and Hove Council.


Favourite biscuit or sweet treat?

“I’d actually prefer some cheese and crackers!”