ASSOCIATE

Key skills

- Strategic marketing and brand development
- Audience development and engagement
- Qualitative and quantitative research methodologies
- Data analysis and evaluation frameworks
- Community consultation and stakeholder engagement
- Project and organisational development in arts, culture and heritage

Experience

Consultant (Arts, culture & heritage): Provides strategic, audience and organisational development support across museums, theatres, galleries and cultural organisations.

Littlehampton Museum: Led community consultations shaping audience strategy and collections policy.

Gate Theatre (London): Delivered brand consultancy and communications strategy during major organisational change.

Outside In Art (Brighton & Hove): Ran accessible consultations and produced trustee reports.

Norden Farm Centre for the Arts & Curve Venue (Slough): Guided audience research and strategic marketing for new NPO status.

Vincent Dance Theatre (Brighton): Oversaw audience development, brand refresh and website redesign.

Brighton Dome & Festival, Sussex Past, Heads On NHS: Developed audience strategies and produced a documentary for Good Space volunteering initiative.

The Audience Agency (London): Consulted on brand perception and new product development; launched VIP members strategy for Affordable Art Fair.

Worthing Theatres & Museum (Head of Marketing & Development): Directed marketing and fundraising departments, securing funding and boosting engagement.

Worthing Borough Council (Marketing & Development Manager / Marketing Manager – Culture): Exceeded financial and attendance targets.

Earlier roles: Marketing Manager at Jones Lang LaSalle; Group Visits & Marketing Coordinator at Nottingham Playhouse; Events & Duty Manager at New Art Exchange (Nottingham).

Qualifications

BA (Hons) Social and Cultural Studies – University of Nottingham & University of Queensland, Australia

Professional development:

- Evaluation for Arts, Culture & Heritage: Principles and Practice – Centre for Cultural Values (2023)
- National Arts Fundraising School (2019)
- AMA Share Ambition: Marketing & Fundraising (2019)
- Training in PowerPoint, Tessitura ticketing system, and Microsoft Dynamics 365 CRM

Honours and contributions

- Regional Associate (South East) – Arts Marketing Association
- Member – Institute of Fundraising and Museum Association
- 15+ years of experience with award-winning theatres, galleries, museums and cultural organisations nationwide
- Specialist in building data-led, audience-focused strategies to drive cultural participation