Rachel Escott BA MSc
Rachel is an audience development and communications specialist who has worked in the arts, heritage and cultural sectors for over 25 years.
For the past 13 years Rachel has been working with a number of clients including the Tate and the Wellcome Collection through her company Creative Communications. Rachel specialises in strategy development – working with organisations to unpick the vision and mission, developing 5-10 year targets; audience research and insights – triangulating from a range of research sources to develop a rounded picture; and communications campaigns and evaluation. Through support from strategy and evaluation framework development to training, mentoring and facilitating consultation, she helps organisations keep on track with their ambitions.
Her practice resides in foregrounding and championing the visitor/ audience perspective within an organisation’s decision-making, whether the audience is young or old, leisure or educational visitors, deeply engaged or not-yet-attending. Rachel created the audience development strategy and acted as consultant/ mentor for the RPS Award for Audience Development-winning iOrchestra programme from the Philharmonia Orchestra.
She has played a core role as consultant and mentor over the 4-year Circuit youth programme, led by Tate and funded by the Paul Hamlyn Foundation. As advisor on marketing, audience insights and focus and member of the programme’s National Evaluation Team, she was influential in establishing closer, collaborative relationships between gallery teams and with young people’s peer-leading groups.
Rachel holds an MSc in Tourism and speaks fluent French.