Theory of Change & Logic Modelling

Theory of Change

Be clear on why you do what you do

A Theory of Change process with always possible, includes everyone that you would like to input into a shared goal that describes the world you want. The change can be anything – from customers having a better quality of life to a reduction in local homelessness; halving carbon emissions in manufacturing to ensuring user experience is at the heart of design; from a more diverse workforce to safer construction sites.

Benefits of a Theory of Change


If you can imagine it, and you believe it, we can work out how to do it.
And more importantly, you’ll be able to measure it and shout about it.


“Really powerful, the way [the Theory of Change] is presented is superb! It is a really big development for the whole organisation. It will just help us, full stop, in everything we do!”

Jo Clarke, Age UK

Some people we work with

Age UK
Into Games
Little Green Pig
Croydon Community Partnership Against Trauma
Kings College London
The Pimlico Million